Episode 8

full
Published on:

27th Mar 2023

The Journey to Making a Tulsa-Based Start-Up a "Boardroom-Name"

Host: Adele Weaver, Managing Partner of Pre-Seed Investments at Atento Capital. 

Guest: Jamie Ostroe, Co-Founder & Head of Content at B2B Reviews. She/Her/Hers Pronouns. 

In this podcast episode, Adele Weaver, Managing Partner of Pre-Seed Investments at Atento Capital, welcomes Jamie Ostroe, Co-Founder & Head of Content at B2B Reviews. Jamie shares with Adele about her experience as a female founder starting B2B Reviews, a platform that offers real-world advice from industry experts and quizzes to match businesses with software that meet their needs.

Jamie's background in ConsumerAffairs, a customer review and consumer news platform, inspired her and her co-founder to apply the same model to B2B applications. She explains how their SaaS product allows brands to manage and analyze review data to select the product or vendor that best fits their needs. B2B is poised to grow to become a “boardroom name”, making business decisions easier for anyone who needs software to improve their business. 

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About the Podcast

BeAtento Podcast
Atento Capital is an early-stage investment firm focused on unlocking unsung potential. From our offices in Tulsa and NW Arkansas, leading markets for innovation in the heartland, we identify high-potential ideas and individuals and then invest the early-stage funding and human capital needed to take ventures from 0-1 and 1-10. The BeAtento Podcast explores the founders, partners, funders, and systems that work together to transform the heartland into the nation’s most equitable tech hub.

About your host

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Jesse Ulrich